Olivia Holiday Tour
MCA recording artist Olivia Newton-John recently completed a nationwide promotional tour in support of three fall and seasonal projects:
a) Olivia’s current LP release “Olivia Newton-John’s Greatest Hits”
b) a two hour radio special “Thanksgiving with Olivia Newton-John” carried in 200 major markets and featuring guests Peter Frampton, Karen Carpenter, Kiki Dee, Bee Gees, Shaun Cassidy, Alice Cooper and John Travolta.
c) a two hour Christmas radio special “A country Christmas with Olivia Newton-John” to be carried in 200 major Country markets with guests Ronnie Mislap, Kenny Rogers, Conway Twitty, Stella Parton, Charlie Pride, Merle Haggard, Barbara Mandrell and Eddie Rabbit.
In each market emphasis was placed on radio interviews. Olivia arrived in most cities at noon and completed five interviews in the afternoon before attending cocktail parties in her honor, attended by press, radio personnel and accounts from the district.
Since Olivia Newton-John’s schedule usually prohibits one to one communication with those who program, play and sell her records, careful aim was taken to insure Olivia meeting everyone possible.